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Fixing an Industry
Built on Shortcuts
WHY WE BUILT UBL ROOFING
Roofing Isn't Just Broken -
It's Designed to Fail
It’s the same story over and over again.
🔸Poor craftsmanship hidden under fancy sales pitches.
🔸Fly-by-night contractors go M.I.A when the roof starts leaking.
🔸 New construction homes with roofs failing in just a few years.
🔸Homeowners choosing price vs. scope and left paying for it.
We Saw it Firsthand
James worked in the industry long enough to see it all—the good, the bad, and the straight-up unacceptable. He worked for some of the best and worst roofing companies, including today’s direct competitors.
Meanwhile, Claudia worked directly with clients hearing the endless stories of how homeowners were being taken advantage of.
Together, we knew there was a better way.
This is Why We Built
UBL Roofing
We built UBL Roofing to restore true local craftsmanship to the industry—a company where the work speaks louder than words. Where craftsmanship is never in question and honesty means transparency. Where experience isn’t just measured in years, but in the quality and pride we bring to every job.
QUALITY > EVERYTHING
Our Mission: Educate, Build, and Change the Game
We’re not here to be the biggest. We stay local, stay hands-on, and make sure every project gets the care it deserves. Roofing isn’t just a trade—it’s a responsibility.
We’re here to change the way people see roofers—to prove that craftsmanship still matters, honesty isn’t optional, and that homeowners deserve better than rushed jobs and empty promises.
Beyond just completing projects, we educate our clients—helping them understand the importance of quality materials, proper installation, and long-term protection.
In this industry, there’s a right way and a wrong way to do things.
We choose the right way—done right the first time.
